Scents beyond the gender binary
“We wanted to have products that were embracing masculine and feminine simultaneously in a simple and straight-forward way that wasn’t overtly targeted to one gender. It’s a permission to harness your power from wherever you want it.” — Matthew Herman
Boy Smells began as an experiment in candle-making in the Los Angeles kitchen of co-founders and real-life partners Matthew Herman and David Kien. Their candles are all developed and mixed in the founders’ home in Los Angeles with fragrance and natural oils, all-natural coconut wax and beeswax.
In 2018, Boy Smells launched Boy Smells, Unmentionables their first collection of intimate apparel, a new direction in the brand’s study of closeness. Made for all genders and all sizes, Boy Smells light jersey underwear are made in Peru from luxurious Pima cotton and dyed with an eco-friendly process to a palette of neo-natural colors that are skin-tone adjacent and inclusive.