At People Tree, their mission is to work closely with people in developing countries to build viable businesses that can sustain communities. They pass on knowledge and provide financial assistance when needed so that these businesses can not only meet their high production standards, but also develop competitive, desirable products.
Each Fair Trade group is unique, with some set up specifically to deal with a particular issue, or help a specific community.
A large amount of People Tree's organic cotton comes from Chetna, in the rain fed states of India. For their winter hand knit collection, the wool is ethically sourced from New Zealand.
Most of the organic cotton is GOTS certified. People Tree is one of the only fashion companies to hold the WFTO (World Fair Trade Organization) certification.