Laurence Leenaert founded LRNCE in 2013 after completing her studies in Fashion Design at KASK in Ghent, Belgium. Inspired by tribal rituals, Laurence aims to show a sense of cultural influences of traditional Moroccan handcrafts through the lens of contemporary graphics and design. The line includes modern embroidered rugs, sandals, graphic-printed kimonos, bags, ceramics, and other objects.