Journal

5 W's: Fair Trade

5 W's: Fair Trade
There are a lot of sustainability terms floating around the Internet. Unfortunately, it’s really important to understand each and every one of them. Seriously! The more we know, the more we share, the more we change. In a crisis, knowledge truly is power.

Learning can be hard, though. There’s a lot of info on the Internet, and it’s not all digestible or correct. It’s easy to search for meanings of terms like sustainable or carbon neutral and get lost. It’s not easy enough to find definitions that are understandable or easy to remember. It’s time to change that.
Remember learning about the 5 W’s – Who, What, When, Where, Why? Who would have thought that a lesson from third grade English class could make adult science easy? Antidote’s 5 W’s will lay out the most important Who, What, When, Where, and Why of the environmental terms that everyone should know.
First up: Fair Trade...
What:
Fair Trade is a certification that production companies may receive if they adhere to a strict set of guidelines about how they treat their employees and environment. Compliant companies have safe working conditions, provide fair wages, environmental sustainability, and offer better compensation to local suppliers than companies without a certification.
Who:
Several organizations can provide Fair Trade certification. Two of the largest are Fair Trade International and Fair Trade USA. Over 2000 companies are Fair Trade certified. Additionally, certifiers like Fair Trade USA create Community Development Funds to aid in the development of communities that are home factory workers and other employees.*
When:
Fair Trade made its move into the mainstream in the 1940s.*
Where:
Fair Trade is largely used to set standards in developing communities, but Fair Trade certifications can be found globally. Communities in areas surrounding compliant companies benefit from the regulations as well. Their members typically have more money, a cleaner environment, more opportunities for individual growth and communal empowerment.
Why:
Fair Trade certification ensures that all members of the manufacturing chain are being treated with equality and respect. It also ensures that the environment is not compromised for consumerism.


Words: James Francis Kelley
Photo: Cesta Collective

 




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